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Search engines send out spiders to index your site and to quantify and qualify the words contained within your web pages. This is how they determine what your site is primarily about and how to rank your site in response to searches conducted by visitors to the search engines.
For example, if you are a children's clothing manufacturer specializing in winter coats, one keyword phrase that might be important to your web site's success is "children's outerwear." You would want your site to be included within the search returns for that keyword whenever someone enters "children's outerwear" in the search box at a search engine. For that to occur, the spiders would have to find the keyword children's outerwear used at least once (and probably more often) within at least one of your web pages.
If a portion of your site does not emphasize - or optimize - the keyword, there is no way for the search engines to know that you manufacture children's outerwear. Therefore, they will not include your company's site in the listings when a visitor searches for such apparel.
Optimizing a keyword within your web site can be accomplished through the use of a variety of HTML coding techniques and other methods. The most basic procedure for incorporating your keyword strategy is within the META tags for each page.
Get ready to build a Top Ten list of the best, most targeted keywords for your site using our easy-to-follow interactive guidelines.
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