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| Reputation capital |
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| Reputation capital |
| Reputation capital is the quantitative measure of some entity's reputational value in some context – a community, or marketplace. In the world of Web 2.0, what is increasingly valuable is trying to measure the effects of collaboration and contribution to community. Reputation Capital is a label given to any attempt to measure this in a comparative way, which is often seen as a form of non-cash remuneration for their efforts, and generally generates respect within the community, or marketplace where the capital is generated. |
| Theory |
An extensive article on Reputation Capital can be found at OpenPrivacy.org which also talks about how such capital can be exchanged. An in-depth discussion of the significance of reputation capital and how it may be cultivated as a firm's most valuable intangible asset is contained in Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line by Kevin T. Jackson.
The Intangible Asset Finance Society [1] proposes that reputation capital (reputation value) is the sum of the value of all corporate intangible assets. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience. |
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