Since search engines have a tendency to GEO target (target local search results) based on the IP address of the originating browser, you can use this to your advantage. Local search results are like low hanging fruit, they have hundreds if not thousands of searches attached to them with only a few thousand competing pages for most.

Essentially within each industry, a target market or niche the ability to cater a specific message to a specific type of consumer exists. This is where GEO targeting can benefit to create a secondary revenue stream (for lead generation or selling advertising space / banners to smaller competitors) or conquer a competitive keywords through reinforcing topical relevance.